This is extract from this months BSAC Talk email, for full article see link below:
http://www.bsac.com/page.asp?section=1024§ionTitle=Safety%20Talk%20This%20Month
Cheers
Andy McKay
Staying Alive!
Few people can now have missed the recent television adverts featuring actor Vinnie Jones promoting chest compression-only resuscitation. Popular culture does seem to allow and accept the incongruous nature of using apparent gangland violence as the platform for such a promotion but it does appear to be getting the message across!
Perhaps because the promotion is sponsored by the British Heart Foundation it is believed by some that the message is that this advert means that resuscitation practice and guidance has somehow changed. It has NOT.
The adverts are targeted at members of the public with no resuscitation training at all. It was developed because untrained members of the public, influenced perhaps by other media programmes like Casualty and ER, have attempted CPR when faced with a casualty and been ineffective at giving Rescue Breaths and reduced the effectiveness of chest compressions.
The message for anyone trained in CPR is that you should continue to follow your training should the need arise.
Andy Procter
NDC Rescue Skills Chief Examiner
